1. Data Protection at a Glance

1.1. General Information

The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data is any data with which you can be personally identified. Detailed information on data protection can be found in our privacy policy listed below this text.

1.2. Data Collection on this Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find their contact details in the section “Notice on the Responsible Party” in this privacy policy.

How do we collect your data?

Your data is collected firstly by you providing it to us. This can, for example, be data that you enter into a contact form.

Other data is collected automatically or with your consent when you visit the website through our IT systems. These are primarily technical data (e.g., internet browser, operating system, or time of page access). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Part of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right at any time to obtain information free of charge about the origin, recipient, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. Furthermore, you have the right to request the restriction of the processing of your personal data under certain circumstances. You also have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time regarding this and other questions on the topic of data protection.

1.3. Analytics Tools and Third-Party Tools

When you visit this website, your browsing behavior may be statistically analyzed. This is primarily done using so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following provider:

2.1. NETCUP GMBH (NETCUP)

The provider is netcup GmbH, Daimlerstraße 25, D-76185 Karlsruhe (hereinafter referred to as netcup).

When you visit our website, netcup collects various log files, including your IP addresses. Further information can be found in netcup’s privacy policy: https://www.netcup.de/kontakt/datenschutzerklaerung.php

The use of netcup is based on Art. 6(1)(f) GDPR. We have a legitimate interest in the most reliable presentation of our website. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TTDSG, insofar as consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) as defined by the TTDSG. Consent can be revoked at any time.

3. General Information and Mandatory Notices

3.1. Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations as well as this privacy policy.

When you use this website, various personal data are collected. Personal data are data with which you can be personally identified. This privacy policy explains which data we collect and what we use them for. It also explains how and for what purpose this is done.

We point out that data transmission over the Internet (e.g., when communicating by email) may have security vulnerabilities. Complete protection of data against access by third parties is not possible.

3.2. Notice Regarding the Responsible Party

The responsible party for data processing on this website is:

addLeader GmbH
Plesser Straße 12
12435 Berlin
Germany

Managing Director: Sven Boschert
Registered office is Berlin District Court Charlottenburg HRB 212996 B
VAT ID No. DE327247552

Publisher: addLeader GmbH V.i.S.d.P. Sven Boschert

Phone: +49 (0)30 240 346 15
Fax: +49 (0)30 240 346 16
Email: info@addleader.de

The responsible party is the natural or legal person who alone or jointly with others determines the purposes and means of processing personal data (e.g., names, email addresses, etc.).

3.3. Storage Duration

Unless a more specific storage period is specified within this privacy policy, your personal data will remain with us until the purpose for data processing ceases to apply. If you assert a legitimate request for deletion or revoke consent for data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods); in the latter case, deletion occurs after these reasons cease to apply.

3.4. General Notes on the Legal Bases of Data Processing on this Website

If you have consented to data processing, we process your personal data based on Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR if special data categories under Art. 9(1) GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, processing is also based on Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or access to information on your device (e.g., via device fingerprinting), processing is additionally based on § 25(1) TTDSG. Consent can be revoked at any time. If your data is required for the fulfillment of a contract or for pre-contractual measures, we process your data based on Art. 6(1)(b) GDPR. Furthermore, we process your data if it is necessary to fulfill a legal obligation based on Art. 6(1)(c) GDPR. Data processing may also be based on our legitimate interest under Art. 6(1)(f) GDPR. The specific legal bases applicable in each case are detailed in the following sections of this privacy policy.

3.5. Notice on Data Transfer to the USA and Other Third Countries

We use tools provided by companies based in the USA or other countries with insufficient data protection standards. When these tools are active, your personal data may be transferred to and processed in these countries. We point out that these countries cannot guarantee a data protection level comparable to that of the EU. For example, US companies are required to disclose personal data to security authorities without providing you with legal remedies. Therefore, it cannot be ruled out that US authorities (e.g., intelligence services) may process, analyze, and permanently store your data stored on US servers. We have no control over these processing activities.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your explicit consent. You can revoke consent already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

3.6. Right to Object to Data Collection in Special Cases and to Direct Advertising (Art. 21 GDPR)

3.7. Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, affected individuals have the right to lodge a complaint with a supervisory authority, particularly in the member state of their habitual residence, place of work, or the place of the alleged violation. The right to lodge a complaint exists without prejudice to other administrative or judicial remedies.

3.8. Right to Data Portability

You have the right to have data that we process automatically based on your consent or in fulfillment of a contract handed over to you or a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another responsible party, this will only be done where it is technically feasible.

3.9. Access, Correction, and Deletion

Within the scope of applicable legal provisions, you have the right at any time to free information about your stored personal data, its origin and recipients, and the purpose of data processing, as well as a right to correct or delete this data. For this purpose and for other questions regarding personal data, you can contact us at any time.

3.10. Right to Restriction of Processing

You have the right to request the restriction of processing of your personal data. To do so, you can contact us at any time. The right to restriction of processing applies in the following cases:

• If you contest the accuracy of your stored personal data, we usually need time to verify this. For the duration of the verification, you have the right to request the restriction of processing your personal data.
• If the processing of your personal data was or is unlawful, you can request the restriction of data processing instead of deletion.
• If we no longer need your personal data, but you need it for the establishment, exercise, or defense of legal claims, you have the right to request the restriction of processing your personal data instead of deletion.
• If you have objected pursuant to Art. 21(1) GDPR, a balance must be struck between your and our interests. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of processing your personal data.

If you have restricted the processing of your personal data, this data may – apart from its storage – only be processed with your consent or for the establishment, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.

3.11. SSL or TLS Encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as the site operator. You can recognize an encrypted connection by the browser’s address line switching from “http://” to “https://” and the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

3.12. Objection to Promotional Emails

The use of contact data published within the framework of the imprint obligation for sending unsolicited advertising and informational materials is hereby rejected. The operators of these pages expressly reserve the right to take legal action in the event of unsolicited advertising information, such as spam emails.

4. Data Collection and Consent Management Platform on this Website

4.1. Cookies

Our websites use so-called “cookies.” Cookies are small data packets that do no harm to your device. They are either temporarily stored for the duration of a session (session cookies) or permanently stored (permanent cookies) on your device. Session cookies are automatically deleted after your visit ends. Permanent cookies remain stored on your device until you delete them yourself or automatic deletion occurs via your web browser.

Cookies can originate from us (first-party cookies) or from third-party companies (third-party cookies). Third-party cookies allow the integration of specific services from third-party companies within websites (e.g., cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary as certain website functions would not work without them (e.g., the shopping cart function or video display). Other cookies may be used to evaluate user behavior or for advertising purposes.

Cookies that are necessary to carry out electronic communication processes, provide certain functions you request (e.g., shopping cart functionality), or optimize the website (e.g., cookies to measure web audiences) are stored based on Art. 6(1)(f) GDPR unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies to ensure the technically error-free and optimized provision of its services. If consent for the storage of cookies and similar recognition technologies has been requested, processing is carried out exclusively based on this consent (Art. 6(1)(a) GDPR and § 25(1) TTDSG); consent can be revoked at any time.

You can configure your browser to inform you about the setting of cookies, allow cookies only in specific cases, exclude cookies for certain situations or in general, and activate automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

Details about which cookies and services are used on this website can be found under Cookie Settings and in this privacy policy.

During your first visit to our website, you will be asked for your consent regarding the use of cookies. Under Cookie Settings, you can review, revoke, or provide your consent at any time.

4.2. Consent Management Platform by Usercentrics GmbH

To manage cookies and your consent (via a consent management tool), we use a solution from Usercentrics GmbH.

As part of data processing, addLeader GmbH transmits personal data (consent data) to Usercentrics GmbH, Sendlingerstr. 7, 80331 Munich, as a data processor. Consent data includes the following: date and time of visit or consent/rejection, device information. The data is processed to fulfill legal obligations (proof of consent according to Art. 7(1) GDPR) and document consent, based on Art. 6(1)(c) GDPR. Data is stored using local storage for one year and stored within the European Union. More information about collected data and contact details can be found at https://usercentrics.com/privacy-policy/.

Details about cookies used and the ability to consent, modify, or object to their use can be found in the Cookie Settings.

4.3. Contact Form

If you send us inquiries via the contact form, the data you provide, including your contact details, will be stored by us for processing your request and for follow-up questions. We do not share this data without your consent.

Data processing is based on Art. 6(1)(b) GDPR if your inquiry relates to the fulfillment of a contract or is necessary for pre-contractual measures. In all other cases, processing is based on our legitimate interest in effectively processing inquiries (Art. 6(1)(f) GDPR) or your consent (Art. 6(1)(a) GDPR) if requested; consent can be revoked at any time.

The data you enter in the contact form will remain with us until you request deletion, revoke your consent to storage, or the purpose for storing the data no longer applies (e.g., after completing your request). Mandatory legal provisions – especially retention periods – remain unaffected.

4.4. Inquiry via Email, Phone, or Fax

If you contact us by email, phone, or fax, your inquiry, including all resulting personal data (name, request), will be stored and processed for the purpose of handling your request. We do not share this data without your consent.

Data processing is based on Art. 6(1)(b) GDPR if your inquiry is related to contract fulfillment or pre-contractual measures. Otherwise, processing is based on our legitimate interest in effectively processing inquiries (Art. 6(1)(f) GDPR) or your consent (Art. 6(1)(a) GDPR) if requested; consent can be revoked at any time.

The data you send us via inquiries will remain with us until you request deletion, revoke your consent to storage, or the purpose for storing the data no longer applies (e.g., after completing your request). Mandatory legal provisions – especially statutory retention periods – remain unaffected.

5. Analytics Tools and Advertising

5.1. Matomo

This website uses the open-source web analytics service Matomo.

Matomo allows us to collect and analyze data about the usage of our website by visitors. This helps us determine when specific pages were accessed and from which regions. We also collect log files (e.g., IP addresses, referrers, browsers, and operating systems) and measure whether visitors perform specific actions (e.g., clicks, purchases).

The use of this analysis tool is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its website and advertising. If consent has been requested, processing is based exclusively on Art. 6(1)(a) GDPR and § 25(1) TTDSG, as far as consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting). Consent can be revoked at any time.

IP Anonymization

We use IP anonymization with Matomo. This means your IP address is shortened before being analyzed, making it impossible to directly associate it with you.

Hosting

We host Matomo exclusively on our own servers, ensuring that all analytics data remains with us and is not shared with third parties.

5.2. Google AdSense, Google Ads, Google AdServices, Google Syndication, and DoubleClick AD

Our website uses the online advertising service Google AdSense to display personalized advertisements based on your interests and make our website more engaging. Statistical information about you is collected and processed by our advertising partners. These advertisements are identified with the label “Google Ads.”

Google AdSense uses the services Google Ads, Google AdServices, Google Syndication, and DoubleClick AD, collectively referred to as Google AdSense. The data processing company is Google Ireland Limited (“Google”), Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

When you give consent, Google sets a web beacon (tracking pixel) during your visit to place a cookie on your device. This enables Google to recognize that you visited our website. The collected data, including your IP address, is transmitted to Google. We have no control over the data collection and storage duration. Third-party ads may also appear on our site through Google AdSense. These data may be transmitted to third-party providers (listed by Google at https://support.google.com/dfp_sb/answer/94149).

Further information about the purpose and scope of data collection and processing can be found under Cookie Settings (under Marketing > Google Ads Services, Google Syndication) or from Google, the operator of Google AdSense. Information about your rights and privacy protection options can be found at: http://www.google.de/intl/en/policies/technologies/ads and https://policies.google.com/privacy?hl=en.

The use of Google AdSense is based on Art. 6(1)(a) GDPR. Before using Google AdSense, your consent to the processing of personal data for one or more specific purposes is obtained.

Your data is transferred to the USA and analyzed there. If you are logged into your Google account, your data can be directly linked to your account. If you do not want this association, you need to log out of your account. It is also possible that Google transfers this data to partners and authorities.

The storage duration depends on the cookies used and the stored data, ranging from 1 hour to 2 months. Many cookie-stored data are automatically deleted after a certain period. However, some data may be stored longer for legal or business reasons.

Providing personal data for these purposes is not mandatory. If you have already consented to Google AdSense on this site, you can revoke your consent at any time under Cookie Settings.

No personal data is stored, processed, or shared through the comparison tools on our website. Source: https://www.e-recht24.de |

Last updated: 04.01.2025